Hit songs are not made but marketed now; your money will determine – Wendy Shay

She emphasized that becoming successful in today's music industry requires not only artistic ability but also a large financial commitment and smart marketing techniques.

Wendy Shay noted that a song's likelihood of becoming popular depends on its marketing and promotion strategies as well as the funds allotted for it. She made the point that in the contemporary music environment, the previous strategy of depending only on traditional media for promotion is no longer as efficient.

"Unlike the days when conventional media promotion sufficed, the new era of creating a hit song has become capital intensive," she said. Today, a plethora of diverse channels are available to the music industry due to the shift in circumstances."

Wendy Shay claims that in order to create a hit song in the digital age, musicians must think creatively and experiment with many approaches, many of which can involve a sizable financial outlay. It can be difficult for a song to stand out in the fiercely competitive and quickly changing music industry.

According to Wendy Shay, "more than 200 new songs are released every week, and a large number of musicians are currently a part of the system." Because there are so many songs in the air, the industry is crowded and garnering attention for your music is a shared issue.

Thus, your ability to pay will be a major factor in how your song reaches its pinnacle, even as you acknowledge the importance of divine providence."

"Every music platform that is currently available, including the new digital spaces like Tiktok and Playlisting, requires a significant financial commitment," she continued.

Payback is demanded even by the people who promoted the song. However, depending on how well your marketing campaigns work, you may be able to recover your investment."

After the sudden death of her labelmate Ebony Reigns in January 2018, she was signed by Bullet, the management of Rufftown Records.