Mzbel reveals hidden truth behind no celebrity endorsements for the NDC

Ghanaian musician, Mzbel, admits that the NDC are too broke to afford celebritiy endorsements

Mzbel reveals hidden truth behind no celebrity endorsements for the NDC
Mzbel

Mzbel has confessed that the main opposition, National Democratic Congress (NDC),  cannot afford celebrity endorsements.

The singer and staunch NDC supported exclaimed that even if the party wanted to call on prominent Ghanaian celebrities, they do not have the resources to do so.

She said this while speaking to Romeo on Accra100.5FM’s mid-morning show ‘Ayekoo Ayekoo’.

According to her, paying celebrities to endorse the NDC goes against its vision as it would rather get people who believe in its vision instead of 'bribing people' to join.

“We don’t have money, so, where the resources are, is where everyone runs to. That is how it has become. When you’re in opposition, how do you have money?”

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"Even if NDC has money, one thing I have realised is that they don’t pay people to support the party; they want you to support the party because you believe in the party so that when you sit somewhere and talk about issues in the party, you speak the truth not because you’ve been paid to do so”.

“So, the party doesn’t give money but if you bring something on board, you will be supported,”

She labelled endorsements from celebrities as a business venture. in the sense that political parties pick celebrities based on their value and brand, which they leverage for political advantage.

“They know what they’ve seen in those celebrities that they’ve involved in the political parties. And for all you know, some of them are truly NPP supporters”,

“I am an NDC supporter, so, if you haven’t paid me to support the NPP, it won’t work. So, they won’t come and pay me for anything because they know I will spend it and they might not get the desired results. It is a business venture.”