According to George Quaye, the creative sector is a serious business and not a place for jokes

 According to George Quaye, deliberate efforts are required to alter the long-standing perception that often pushes Ghana's creative sector to the periphery of important business.

George Quaye, the CEO of Image Bureau, a communications, audiovisual, and event planning firm, recently addressed the question, "Is theater receiving relevant attention?" at Graphic Showbiz's X Dialogue Series.

Stressing that, in contrast to the past, when people would join as a last resort and not attach much seriousness, the current landscape was significantly different now, he said, Ghana's creative space is ripe enough and ready for serious business.

"Given the shifting trends and the crucial role the current space plays in forming society, it shouldn't be considered as the province of the unserious. Instead, it requires modern technology and proper knowledge of the sector from its players to prosper.

We were never taken seriously as a member of anything; it began as an oral tradition and a concert party, among other things. He clarified, "Those that got started didn't have much going for them.

Quaye acknowledged the beneficial changes that have occurred over time and thanked individuals who have recognized the importance of the sector.

"Thanks to God, things have changed over time, and some of our people have started to recognize its worth. This is due to the fact that in the beginning it appeared to be a sector that was a liability," he said.

George Quaye emphasized the significance of industry participants actively engaging in narrative modification.

He exhorted other professionals to raise awareness of the industry and themselves, stressing the importance of internal support for external recognition.