The Ghanaian music industry cannot accept political endorsements - Keche

Artiste, Keche, claims that the music scene is not matured enough to understand political endorsements

The Ghanaian music industry cannot accept political endorsements - Keche
Keche Andrew

Keche Andrew has implied that the Ghanaian music industry and the country as a whole cannot handle the involvement of musicians and celebrities in active politics.

He maintained that Ghana has not matured in issues of politics and its implications in all sectors.

According to him, the careers of artistes should not be affected because they endorse one political party over the other.

The member of the music duo, Keche, said this in an interview with Happy 98.9FM’s Doctar Cann on Showbiz Xtra.

“In Ghana, we have not grown in political issues as compared to other countries. In those places, an artiste can endorse a political party and that will not affect them in anyway. But the situation is different here in Ghana”.

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Keche then mentioned that there are many Ghanaian celebrities who had their blooming careers cut short because they endorsed a political party.

“There are many stories of celebrities losing their careers because they endorsed political parties and these Ghanaian artistes always come out to complain about it”.

He then clarified that he and his partner would not jeopardize their career by endorsing any political party because of their beloved fans. 

“In Ghana, politics is a very emotional affair. We have fans who belong to different political parties and when you endorse one, you divide your fan base and it affects you. We will not endorse any party”, he reiterated.