Collapsed Movie Industry, Our Fault - Socrate Sarfo
Filmmaker, Socrate Sarfo, maintains that the movie industry is collapsing because Ghanaians are driving investors away
Socrate Sarfo has pinned the "collapse" of the movie industry on the inability of filmmakers to attract investors.
The popular filmmaker highlighted this as the major factor, amidst the many others, that will hinder any sort of revival for the industry.
He explained that investors work with referral therefore the unwillingness of industry players to maintain healthy relationships with current investors drove away potential ones.
This he said in his long Facebook address to fans of the movie industry.
His full write up goes thus:
Two years ago
As many have taken upon themselves to analyze the challenges facing the Creative Arts Industry in Ghana, it seems good to me to also share my thoughts, based on the experience I have gathered and personal observations.
Over the years, we have succeeded in kicking investors out of the Creative Arts industry, hence the collapse of the "vital leg" supporting our creativity as a nation.
Talents see investors as cheats and greedy whose sole aim is to turn the artists into a cash cow and milk them dry.
To them, when the investor is seen smiling, then it is surely out of their sweat.
They care less about how the investor struggles to get the funds to support their career whether you are an Event Organizer, Executive Producer, or Promoter.
The signee most often starts calculating how much you gain after the event and usually feels he or she deserves more than received.
This feeling is borne out of an image that he the artistes thinks so far as they are the ones that appear on the stage, the audience or buyers paid for his talent.
What they fail to realize is that the hall or types of equipment being used are procured by someone, various training and rehearsal sessions are paid for by someone.
Yes, it is not that easy to be on stage or in front of the cameras but do not also forget it is not easy for that investor to also make that money from his Cocoa farm or do a China trip.
Years gone by, there were promoters who invested their capital in the entertainment business, where are they now?
Artists insist on their fees regardless of the outcome of events.
Rain or shine flopped or blackout, they will take every pesewa.
Afterward, they expect these promoters to give him another gig.
"Isn't it safer to import rice from China with your hard-earned cash than to invest in showbusiness?"...these are the thoughts on the table when they meet.
Well, I do not want to bore you with a long write-up, but simply put, artists send investors packing out and are still killing the game!
They behaving like a king cobra who is swallowing its self by the tail.