Corporate investment in the creative sector is hampered by the government's lack of commitment — Kwasi Ernest

He believes that as a result, corporate entities are unwilling to make investments in the creative sector.

He addressed some of the difficulties corporate entities encounter when investing in the creative industry, particularly when it comes to sponsoring gospel events, during his panel discussion on the topic of Making Gospel Events Attractive to Corporate Sponsorship at Graphic Showbiz's X Dialogue Series, which was held recently.

He made the point that corporate Ghana's reluctance to sponsor events in the creative sector has been exacerbated by the government's refusal to offer tax incentives among other benefits to corporations.

He emphasized the necessity of creating an atmosphere that is supportive of corporate entities, claiming that doing so will incentivize businesses to invest in a range of industries, including the creatives.

"I've noticed that with every sponsorship, we should be able to ask ourselves how much profit the companies are making in relation to their expenses, taxes, and logistics, as well as the cost of living in this country," he stated.

He also criticized the absence of observable advantages for businesses sponsoring programs, saying, "No business has come out to say because I sponsored this program, I've had incentives."

Kwasi Ernest claims that the lack of these stimulus packages deters businesses from taking an active role in promoting the creative arts.