Rex Omar has claimed that as long as Ghanaians are alive, Highlife will continue to live on.

According to him, the Ghanaian highlife genre is one that will live on forever. He made this statement in an interview with NYDJ on Y Kumasi’s ‘Ryse N Shyne’.

Rex Omar stated that the love of highlife music is in the genes of every Ghanaian.

That is why if you do your research, you will realize that most of the major hit songs have at least 80% highlife in them”,

“If we have highlife deeply rooted, we have to link it to all our traditional rhythms which we haven’t done. That is why a Nigerian can come and be making money out of it and Ghanaians are now mimicking Nigerians. Isn’t it sad?

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"People don’t know that the Afro beats was created by Fela Kuti came out of highlife. Fela used to live in Ghana and he came to study our highlife. He created his own Afro beats out of our highlife. It has always been like that so Ghana we always don’t like what we have. We always want something from outside even if it was stolen from us”, he stated.

Rex Omar is the head of the Ghana Music Rights Organisation (GHAMRO), and in his role as an advocate for greater copyright protections for Ghanaian musicians successfully lobbied President John Agyekum Kufuor to withhold asset to the new Copyright Bill in order for protections to be strengthened. He has also called for greater protections for the Ghanaian music market from foreign competition.

In January 2020 he won a copyright infringement lawsuit against Joy Industries, for using a part of his song Dada Di Da to advertise Joy Dadi Bitters without his consent. The company was ordered by the High Court to pay costs of GH₵ 30,000 and damages of GH₵ 200,000 to Rex Omar.