Mahama right not to rely on celebrity endorsements - Arnold Asamoah-Baidoo

Entertainment pundit, Arnold Asamoah-Baidoo, agrees with Mahama over celebrity endorsements

Mahama right not to rely on celebrity endorsements - Arnold Asamoah-Baidoo
Sarkodie

Arnold Asamoah-Baidoo has said that John Dramani Mahama is right for not involving celebrities in his campaign trail.

The entertainment pundit agreed with the flag flagbearer of the opposition National Democratic Congress(NDC) in an interview on Starr FM that involving celebrities in campaigns has the potential to ruin their careers.

Mahama had earlier stated this in response to Akufo-Addo's recruitment of Sarkodie and Samini to his campaign trail.

“In Ghana, when a musician makes music for you or a political party then he comes against a lot of antipathy from the supporters of the other party, that shouldn’t be the case,” Mr Mahama said. 

"In this particular campaign, I’ve tried to discourage as much as possible getting celebrities involved in our campaign because it leads to a distraction of their careers.”

“If you noticed, I haven’t gone around with celebrities and musicians because our politics does not understand those things and so I don’t have any antipathy or anger with anybody who endorses anyone… I won’t get musicians and celebrities deeply involved in my campaign because I don’t want to affect their careers, people will misinterpret it…” he concluded.

Arnold was quick to agree while speaking to host Abrantepa on the bloggers' forum.

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“I totally agree with the ex-president... Lucky Mensah is on record to have said that when he endorsed the NDC, his career went down. Cwesi Oteng endorsed the NPP in 2016; he’s on record to have said when he did that, his career took a little nosedive.”

“The facts are there that if you’re a celebrity and endorse a political party, there’s the tendency that the opposing party’s people will go against you, and they’ll not patronize your work. Maame Dokono is on record to have said that over the years, politics did damage to her career,” he said.

John Dramani Mahama earlier admitted that he harbours no hard feelings towards Sarkodie and Samini after the rappers endorsed his major opposition, President Nana Addo Dankwa Akufo-Addo in their latest respective tracks.

"I don’t have any antipathy or anger with anybody who endorses Nana Addo. That’s their decision,” he noted.

He then went to state that he admires the work that they both have done so far and that nothing will change in the way he sees them.

“I like them, they’re young talented musicians and my attitude towards them doesn’t change. Samini has been somebody that I like…and so if he’s endorsed Nana Addo it doesn’t change my attitude towards him.”

"Musicians will make music for you and all that but it doesn’t really amount to an endorsement, we don’t understand some of these things. In Ghana when a musician makes music for you or a political party then he comes against a lot of antipathy from the supporters of the other party, that shouldn’t be the case,” he said.