Artistes Must Strive to Stay Relevant - Arnold Asamoah-Baidoo
Entertainment pundit, Arnold Asamoah-Baidoo, urges artistes to strive for relevance in the face of diminishing interests
Tanitoluwa J. Adedotun 
Arnold Asamoah-Baidoo has emphasised the importance of relevance to artistes.
The entertainment journalist and Showbiz Critic maintained that it is imperative that every artiste strive to be significant in the industry while speaking in a recent interview.
“Every artiste is supposed to stay relevant because once you lose that relevance you’re gone. Relevance is key for every artiste”. He said.
According to him, relevance can be achieved in diverse forms since music is not the only product an artiste can sell.
“If your songs are still being played then it means you’re in the conversation and you’re top of mind. So if Shatta Wale, Stonebwoy, and Sarkodie still have their songs being played, it is because of the fact that their songs are still relevant” he said.
"Amakye Dede is relevant because he is top of the mind. If we’re to organize a live show and looking for an artiste to mount the stage and wow the audience with a live performance, the first person who will probably come to mind will be Amakye Dede and this makes him relevant”. He noted in an interview with Kokonsa Kester on Y 107.9 FM’s Weekend Rush
Per his words, staying in the conversation is the most important thing for an artiste.
As in the case of Kwame Kese, who has not been
relevant when it comes to his level of producing music but he is because he has entangled himself in social issues by, “talking about airport Covid-19 fee and many others and all these issues still make him relevant”.
“Shatta Wale was not active in producing songs for a while but he was still relevant because he stayed in the conversation by being a comedian."
"Reggie Rockstone is relevant because he is an entrepreneur he’s selling waakye so he’s always in your face so if he’s not relevant in producing songs that will keep him active in the music industry, he’s relevant because he’s doing something that keeps him in the conversation constantly”. He said.
“Your ability to stay in the conversation and what you do is what makes you relevant and as a musician, this is very important”.
“even if you’re not relevant in producing music stay relevant in something that will put you in the conversation”. He concluded.
