300 Tourism operators in Bono East receives training under GhanaCare OBAATANPA programme
The program is equipping industry players with skills revitalization across the country.
The tourism sector has not been spared by the covid-19 pandemic in Ghana.
To mitigate this impact, the Ghana Tourism Authority, GTA, with support from the government under the "GhanaCARES Obaatan pa" program is equipping the industry players with skills revitalization across the country.
The government is cushioning the tourism sector with Ghc100 million under the GhanaCARES "Obaatan pa" program as part of efforts to mitigate the covid-19 pandemic impact on the industry.
In this intervention, the sector is supposed to ensure sector operators' skills revitalization, enhanced tourism marketing, and promotion, improve the quality of tourism assets, improve sanitation and attractiveness, and also reduce the cost of doing business in the sector to help increase tourism contribution to GDP by at least 2 percent.
In the Bono East Region, 300 industry players have received training to boost their services.
At a day's training in Techiman, on Tuesday, July 26, 2022, the MCE, Mr. Benjamin Yaw Gyarko on behalf of the regional minister, Mr. Kwasi Adu-Gyan, urged the participants to make the Bono East the preferred destination for tourists considering the numerous potential in the region.
The Bono East Regional Director of GTA, Mr. Joseph Appiagyei, spoke about the target of the training. He indicated that the training was aimed at helping the sector's players in the region to overcome their losses as a result of the covid-19 pandemic and also help them become competitive in the global tourism value chain links.
They were taken through E-marketing, digital ecotourism, and quality tourism assets among others.