Emmanuel Arhin, the manager for Ghana's newest rap vixen, Sista Afia, has bemoaned the unproductive lyrical beef that his artiste had with female colleague, Freda Rhymz.

He revealed that the whole scenario did not bring any benefit to their brand as a whole, even though Sista Afia's venture into the rap industry was supposed to be the start of another era in their label.

Emmanuel said that the whole point of Sista Afia lyrically engaging her female colleagues the likes of  Freda Rhymz and Eno Barony was to generate healthy buzz within the industry, but it all came up as an effort in futility when it turned physical.

The manager, popularly known as Bossu Kule, however, admitted that they had more views on social media platforms.

"Our brand did not benefit from the lyrical battle and I wouldn't encourage Sista Afia to beef with any artiste who is below her standard.

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Sista Afia explains beef with Freda Rhymz

“Any budding artiste who would like to engage Sista Afia in a beef should prepare to pay us. We won’t help anyone through beef again if they cannot pay,” he complained.

He explained that the views on social media do not necessarily translate to money, and since money is the prime focus of the game there's no point in engaging in pointless beefs. Bossu Kule expressed his displeasure at some of the antics that his artiste engaged in, he said: 

"The posture of Freda Rhymz through this beef has not been the best especially after her insults on Twitter.

"Going forward we are going to targets such as Shatta Wale, Sarkodie, and Wizkid to beef with and not persons seeking attention,'' he added.