Ghanaian artiste, Fancy Gadam has revealed that he's not as popular as he should because he does his music in the Dagbani tongue instead of the more popular Twi dialect.

The pride of Northern music explained that he's not bothered because of the seeming inability of his tracks to break through the mainstream market since he knows the people he does his songs for.

According to his explanations, the Ghanaian mainstream music market mostly recognizes songs that are either foreign or done in Twi.

Fancy Gadam revealed that he has decided to stick to his roots since he initially rose to fame with the Total Cheat" track. A track which is rendered in Dagbani.

He made this clear in an interview with the GNA Entertainment.

"After my Total Cheat hit single, many people thought I could not deliver another hit song but I have done other equally good songs which featured top artistes including Patoranking, Mugeez, Kuami Eugene, among others.

"In the music industry nowadays some people think I have become irrelevant mainly because I don't do songs in dialects that are understood and widespread across the country.

He maintained that his first priority is satisfying the fan base.

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"I mostly do my music in Dagbani, and the Dangbani speaking population is not that much as compared to Twi and other dialects but for me, music doesn't know no language.

"For me, I believe I have the largest fan base in Ghana because whenever I put on an event, the venues are always filled and fans appreciate whatever I do for them.

"The problem is that my songs don't get enough airplay because I do good songs, I don't know whether it is because of the dialect but the music goes beyond language as I said earlier,'' he said.