I shouldn't have promoted an alcoholic brand - Adu Safowaa

Ghanaian actress, Adu Regina Safowaa, backs the FDA on its ban on celebrities

I shouldn't have promoted an alcoholic brand - Adu Safowaa
Adu Safowaa

Regina Adu Safowaah has stated that the Food and Drugs Authority’s (FDA) ban on celebrities from advertising alcoholic beverages has been the right move.

According to her, she would not have advertised for the well-known alcoholic beverage that shot her to fame in the country if she had the wisdom she has now.

The actress has now outrightly backed the FDA while speaking on the Executive Breakfast Show (EBS) on Class91.3FM on Tuesday, 27 October 2020.

She said that she does not take alcohol, so it didn't make sense that she advertised the alcoholic brand considering the destructive powers of alcohol. 

“When I was going into alcohol advertisement if I had the wisdom I had now I wouldn’t have done it. But that time I also tell my people that that was hustling times. You don’t know what you’re about, you just want to do something but I stand by my point, whatever anybody will say that is up to them but I never knew what it was about,” she said while speaking to show host Abdul.

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"in my entire existence I’ve never taken alcohol, I’ve never smoked, even the club, I’ve never been there before so I ask myself again that, so, if you’re not into all these things then why did you advertise? Is it for the money or is it for what you’re going to get out of it at the end of the day?”

Although she admitted that the opportunity opened many doors for her, she stated that she'd not do it again if she has the chance.

“I give thanks for the opportunity I had with that particular advert because it did a lot of good for me for people to know there is a human being called Adu Safowaah and for me, I always tell people I make opportunities out of opportunities. So, I never relaxed five years ago when I had that opportunity with the alcoholic advert, I’ve made so many use of it, I’ve built so many paths for myself but if five years was to be today, I will never advertise for alcohol.”

When asked directly if she supports the FDA on its actions she replied:

“Yes, I support the FDA call in a way because we feel that advertising for alcohol gives individual money but I have a big man I play with 24 hours who likes me a lot. He made me understand that your ideas will give you money more than advertising for anything…

"if somebody knows Adu Safowaah and Adu Safowaah stands that ‘buy this alcohol or bitters’ because people know her they are going to chase it... and it’s worse when people get addicted to alcohol so I buy into the FDA saying let’s ban them because you have an influence on people…and we know what alcohol can do to a human being.”