Coronavirus now making artistes turn to digital services - MzVee

Dancehall artiste, MzVee says the Coronavirus pandemic has highlighted the importance of media platforms in the life of creative artistes.

The singer acknowledged that Ghanaian artistes who had been slacking on the streaming platforms scenes are now suffering during the Coronavirus period because they have not learnt to take advantage of the numerous benefits that come from digital distributions.

She further explained that coronavirus has cut off income from the Ghanaian artistes that were not media savvy when it spread worldwide leaving them helpless.

 “I believe this period has given us the opportunity to think deep to find ways of creating works on various online platforms to sustain interest and keep our audiences entertained and I believe once we are hopefully back to mainstream activities, this new aspect will be a bonus in preparing us for the future,” MzVee said.

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“I think we are doing well as a nation in educating the public on the coronavirus. Education does not end. We just have to keep making more noise about it especially to our brothers and sisters in the rural areas who do not have access to TV and all these gadgets that will bring the news to them. So we need to just keep reminding people because we tend to forget how serious this is but I think we are doing well as a nation in controlling the spread of the virus.”

MzVee concluded that  the pandemic has equipped artistes that human interaction is not the only way they reach out to their fans serving as an eye opener for artistes who had been losing out on their public media images and now understand the need to appreciate digital distribution and the opportunities that it presents.