Because of her digital advice, Diana Hamilton will reign forever - Arnold Asamoah
Pundit lavishes praise on gospel musician for her digital awakening advice to her colleagues
Ghanaian entertainment pundit, Arnold Asamoah Baidoo, has lauded Diana Hamilton for her business acumen in the music world.
He expressed his adoration for the artiste in reaction to her interview on Peace FM's Saturday's 'Entertainment Review'. In the interview, Diana Hamilton expressly charged all her gospel music colleagues to evolve into the digital era so they can start taking advantage of the reigning devices to digitize and monetize their music as the world of entertainment has transitioned from the traditional ways to the digital ways of making money.
She made her assertions when gospel singer Ernest Opoku wrongly claimed that streaming platforms can only benefit secular artistes and not gospel musicians.
"The secular artistes benefit a lot from YouTube and other streaming platforms but not gospel musicians," Ernest Opoku said.
"The secular acts get huge monies from there when they upload their songs but the gospel artistes hardly benefit and I am just being real."
"Some of the gospel musicians will say they make money from streaming but trust me it is a lie because I talk to a lot of them. They probably have sponsors who support them."
“Imagine about 800 people buying my CDs at GH¢5 in churches, not to talk about my fans, and I was good to go. if I release a song and spend money to shoot a video, pay a sound engineer, and not get close to half of what i put in, then what’s the point?"
"What am I doing with $300 when i spent over $1,000 on that particular song? After uploading on YouTube, I now have to pay DJs and television stations to get the song played. We are not doing well and any gospel musician who will disagree with me probably has a sponsor pushing his or her works," The gospel musician stated.
Diana Hamilton was quick to refute his claims about the role of streaming in gospel music. She explained gospel musicians are suffering because they have not learned to take advantage of the digital era.
"Better late than never like they say. It's patience but then also knowing the right roots to channel your energy and also those with the knowledge to help you. God has been gracious and given me people who are hands-on, always reading; management team that are always working behind the scene to make things work."
"So, those who didn't catch up early, like I said, better late than never. Let's build relationships. These things are based on relationships. A DJ will pick up your song and play not because you paid the person any money but because maybe they like you as a person, maybe the song you're doing is great; maybe the work you're doing is great," she explained.
In reaction to the conversation, Arnold Asamoah Baidoo was quick to praise her reply because it epitomizes the problems that Gospel musicians face in the Industry.
"One thing I like about her is that she also doesn't lose sight of the fact that she's a gospel artiste. So, she embraces the [gospel] business side and still understands she is doing the work of God. She will reign for a long time by the grace of God because this is somebody who is well-grounded in the business . . ."
"I keep saying it's show business. Whether you're a gospel artiste or traditional artiste, it's show business. So, embrace the business part of the job and then still reflect the work of God. Big ups to you, Diana; you'll reign for a lifetime," he said.