Blog Post

Our aim is to bridge the gap between advertisers and publishers around the world by providing excellent online advertisement services that will yield profit. We do this by ensuring we keep providing creative and innovative ways to create an effective online advertisement which will yield an effective result.

In our bid to provide an excellent service, we will be answering most of your frequently asked questions in this article and also define some terms which are related to advertising technology below.

Let’s get started below.

We do this by putting in place tools and different verification procedures to ensure that every click which you get for your online adverts are duly verified and it will be counted if it is identified as a legitimate click. This will ensure the quality of every click.  Also, our fraudulent click tracking system is more than capable of detecting any invalid/repeated clicks as well as fraudulent publisher clicks.

Advertiser ads will be displayed on our network sites, search engines as well as our partners.

You may place any number of ad blocks in your webpage. But for each subsequent ad code, we recommend you generate the display code again. 

Ad formats are pretty simple to manage and you can create your ad block code yourself. You may decide how many text ads you would like to show as well as the banner ad formats. 

Currently, we support Paypal and Check withdrawals. You may raise a withdrawal request from your publisher login area. 

When will I get paid? 

You may raise a withdrawal request if you have at least $50 in your account.

An ad server is a piece of advertising technology that is utilized by advertisers, publishers, ad networks, and ad agencies to manage and run online advertising campaigns.  Ad servers are responsible for making prompt decisions about the kind of ads to show on a website, then serving them these adverts.  In addition, an ad server gathers and reports data e.g impressions, clicks, etc. These reports will help advertisers to gain insights from and keep track of the performance of their adverts online.

An advertising agency is also known as a creative agency. It is an agency which is dedicated to creating, planning and managing all aspects of a client's advertising.  Advertising agencies can specialize in specific areas, or they can be a full-service agency that creates advertising materials.

Ad fraud refers to advertising that is served but it is never seen by a user and also still has a cost or a fee which was collected against the impression.

This is also known as targeted advertising. It means the process of trying to reach a particular group of consumers, or audience, with particular ad content.  To ensure the adverts get to its target audience, the Ads are placed strategically in areas which will increase visibility among consumers who have specific traits in regards to the products or services. These specific traits are determined by the customer market research carried out to indicate the potential customer's past behaviors, performances, and preferences.

This is aimed at increasing the likelihood of the targeted consumer clicking on the advertisement.

This refers to video or film content that is conveyed over the internet, which is outside of a managed network. OTT permits users to have access to the content without having to subscribe to traditional cable or satellite services.

It is one of the most simple and quantifiable forms of online advertising. As a result of this, search advertisers occasionally use data gotten from the consumer search to retarget display advertising. Furthermore, search advertising refers to advertisements that appear next to organic results when a user searches for a product or service.

Search engine optimization (SEO) software provides keyword suggestions and quality ratings to help businesses and content rank better in search results.

SEO software can aid organizations to perform better than competitors in searched online and also increase their website traffic.

This is the process of buying and selling online ad impressions via real-time, prompt actions. RTB is enabled programmatically and aids to increase the competence of both advert buyers and sellers.

Video advertising is the act of utilizing video content to spread an advertising message to a particular target audience. Video content is also a powerful way to engage consumers because it gives room for ad agencies and advertisers to perform the function or role of informing and entertaining their audience.

Viewability measures if an ad was served in a location where the user or viewer had an opportunity to view the advert. An ad impression is said to be viewable if greater than, or equal to, 50% of the ad’s pixels are seen in the viewable space of an in-focus browser tab for at nothing less than one-second post-ad-render.

Geo-targeting and zoning are sometimes used interchangeably. It refers to the method of delivering specific content based on a user’s location. It involves the practice of reaching a geographically-defined area through the help of cable zones, creative versioning.

An ad exchange is a marketplace that permits the buying and selling of digital advertising space in a programmed way.

The exchange is run through a real-time sale, where publishers make advertising space accessible for advertisers to bid on. 

You can sign up today for free on Soireenews to experience a complete digital advertising solution as an ad publisher or as an advertiser today