Twitter Reaches 166M Daily Users, Details Pandemic Ad Impact.
Twitter spikes during the pandemic period.
Social media giant Twitter on Thursday reported first-quarter earnings and revenues, underpinned by taking its number of monetizable daily active users to 166 million, against a year-earlier 134 million and 152 million mDAU for the fourth quarter of 2019.
Twitter also posted advertising revenue $682 million, up $3 million year-over-year, and overall revenue rose 3 percent to $808 million. At the same time, the company pointed to a 27 percent fall in advertising revenue from March 11 to March 31 as the coronavirus pandemic began to bite.
The company swung to a first-quarter loss of $8.3 million, against a profit of $190.8 million in 2019.
The daily active user growth -- the main metric for the company in measuring audiences -- came during the coronavirus pandemic when Twitter users have been sheltering in their homes and engaging more with social media.
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Social media giant Twitter on Thursday reported first-quarter earnings and revenues, underpinned by taking its number of monetizable daily active users to 166 million, against a year-earlier 134 million and 152 million mDAU for the fourth quarter of 2019.
Twitter also posted advertising revenue $682 million, up $3 million year-over-year, and overall revenue rose 3 percent to $808 million. At the same time, the company pointed to a 27 percent fall in advertising revenue from March 11 to March 31 as the coronavirus pandemic began to bite.
The company swung to a first-quarter loss of $8.3 million, against a profit of $190.8 million in 2019.
The daily active user growth -- the main metric for the company in measuring audiences -- came during the coronavirus pandemic when Twitter users have been sheltering in their homes and engaging more with social media.
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