Twitter Reaches 166M Daily Users, Details Pandemic Ad Impact.

Twitter spikes during the pandemic period.

Twitter Reaches 166M Daily Users, Details Pandemic Ad Impact.
Twitter

Social media giant Twitter on Thursday reported first-quarter earnings and revenues, underpinned by taking its number of monetizable daily active users to 166 million, against a year-earlier 134 million and 152 million mDAU for the fourth quarter of 2019.

Twitter also posted advertising revenue $682 million, up $3 million year-over-year, and overall revenue rose 3 percent to $808 million. At the same time, the company pointed to a 27 percent fall in advertising revenue from March 11 to March 31 as the coronavirus pandemic began to bite.

The company swung to a first-quarter loss of $8.3 million, against a profit of $190.8 million in 2019.

The daily active user growth -- the main metric for the company in measuring audiences -- came during the coronavirus pandemic when Twitter users have been sheltering in their homes and engaging more with social media.

 

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Social media giant Twitter on Thursday reported first-quarter earnings and revenues, underpinned by taking its number of monetizable daily active users to 166 million, against a year-earlier 134 million and 152 million mDAU for the fourth quarter of 2019.

Twitter also posted advertising revenue $682 million, up $3 million year-over-year, and overall revenue rose 3 percent to $808 million. At the same time, the company pointed to a 27 percent fall in advertising revenue from March 11 to March 31 as the coronavirus pandemic began to bite.

The company swung to a first-quarter loss of $8.3 million, against a profit of $190.8 million in 2019.

The daily active user growth -- the main metric for the company in measuring audiences -- came during the coronavirus pandemic when Twitter users have been sheltering in their homes and engaging more with social media.

 

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