Multichoice Group valiantly helping the UN to curb the spread of the COVID-19 by tackling misinformation
Group continues it support of UN initiative created to tackle the pandemic
Tanitoluwa J. Adedotun 
The MultiChoice Group (MCG) has vowed to continue its unflinching support towards the United Nations’ (UN’s) efforts to conquer deadly coronavirus.
Multiple establishments have joined forces with the UN to combat the spread in different parts of the world, and the MCG have been flying the flag high for Africa through its broadcast and digital platforms.
MCG stated that it will continue to support the global organisation’s Pause campaign - a campaign which was launched back in June 2020 - in celebration of UN Day on 24 October 2020.
The campaign, which aims to reach one billion people by the end of December 2020, sets out to prevent the spread of harmful misinformation about the pandemic and to encourage people to only share trusted and accurate science-based social media content.
“As a pan-African organisation, we are proud to be able to reach a mass audience and use our reach into 19.5 million African households to raise awareness on key issues relevant to the continent,” says Calvo Mawela, the boss of MCG.
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"Supporting initiatives such as the Pause campaign as well as airing relevant and compelling educational and news content on our platforms aligns to our commitment to making an impact in the communities in which we operate.”
On the back of the completion of phase one of the Pause Initiative, MCG has said that it will continue its support in phase two, which is set to roll-out from 21 October.
“With Covid-19, the wrong information can kill. It is increasingly clear that we cannot successfully tackle the pandemic without also addressing online misinformation,” said Melissa Fleming, United Nations Under-Secretary-General for Global Communications."
“With the Pause campaign, we are trying to recreate a new social norm about how we share information. Each and every one of us can help break the chain of misinformation by pausing before we share. Pledge to Pause today.”
“Through the transformative power of the media, and using our extensive platforms, we can envision the world we want to see in ten years’ time and enable the key conversations that will drive behaviour change to achieve those goals,” Mawela Concluded
