Liverpool to EMBRACE Nike's £30m-per annum Kit Deal from 2021 after Court Rules In their Favor
New Balance, current kit sponsores for the Reds sued the club for refusing to honor the £40-million a year deal, which expires next year May.
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European champions, Liverpool FC will proceed negotiations with kit sponsors, Nike after a court case was ruled in their favor on Friday.
New Balance, current kit sponsores for the Reds sued the club for refusing to honor the £40-million a year deal, which expires next year May. The case was dismissed and according to Sky sports, a Liverpool spokesperson revealed that, "The club is pleased with the judge's decision to rule in favor of the club following the legal dispute with our current kit supplier, New Balance.
"We will continue with New Balance for the current season, in combination with preparing next season's Liverpool kits with our new supplier."
Under the existing deal, New Balance said it was entitled to renew its sponsorship deal with the Reds if it matched the terms of any competitor’s offer.
"We believe strongly that we matched the competing offer and would have delivered many more years of record-breaking kit sales.
"We're disappointed that we're not able to continue our successful sponsorship of the Liverpool Football Club. We know that fans value the unique and innovative kits we design and deliver that reflect the club's heritage and recognise their past and recent triumphs.
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"We're looking forward to seeing LFC continue to win this season wearing their New Balance kit. New Balance is committed to bringing our expertise, passion, and innovation to the beautiful game and will continue to build on our own success on and off the pitch."
Liverpool have been offered a five year, £30million per-annum deal by Nike, a deal New Balance could not match in relation to the marketing and distribution of the club’s products.
