Legendary Hiplife artiste, Obour has asserted that his loyalty belongs to the New Patriotic Party (NPP).

According to him, he does not have a choice in the matter because the NPP has been embedded into the DNA of his entire family lineage.

The former president of the Musicians Union of Ghana (MUSIGA) and failed parliament aspirant for Asante Akyem South on the ticket of the (NPP) explained that it is very expedient that artistes declare for their respective parties because every form of endorsement counts. 

“NPP is a party that I have always admired from my boyhood days. It is a family that we all belong to since both my mother and father are all card-bearing members of the great NPP," He said while speaking in an interview with Amansan Krakye on GBC Radio Central.

“So all these while, it has been a party that I find very exciting because of their ideals and philosophy. That’s why I’m now a known member of NPP but I have been behind the scenes for some time now.”

“Politics is a game of numbers so those who have the majority definitely wins the election. Besides our Ghanaian constitution also says that the winner must get 50% + 1 votes to become the President."

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“So celebrities are those who command a lot of followers. There are some people who vote for a certain party because their celebrity belongs to that party. So celebrity endorsements are very necessary and help the political parties as well.

He pointed out that all celebrities, pastors, footballers, and politicians, should pick a side and stick to it regardless of the consequences. He cited Assin Fosu Central MP as an example saying, "a politician like Hon. Kennedy Agyapong is now almost a celebrity in Ghana so their endorsement does matter a lot in our body politics."

“It’s true that it does not contribute entirely to the success of a political election but it’s an integral aspect of the campaign strategies. Can you imagine a political rally where no musician is called upon to come perform on the political platform?" he concluded.