"People or countries that are not attached to that phenomenon of Christ birth are the ones celebrating Christmas the most" – Afi Amoro says

The Chief Executive Officer (CEO) for Jandel Limited says celebrating Christmas must be a continuous ecstasy

"People or countries that are not attached to that phenomenon of Christ birth are the ones celebrating Christmas the most"  – Afi Amoro says
Afi Amoro

The Chief Executive Officer (CEO) for Jandel Limited, Afi Amoro has make known that the motive behind Ghanaians Christmas celebration is not a laudable one.

Speaking to News Ghana, Jandel CEO disclosed that, celebrating the birth of Christ late isnot impressing instead, the final days of the last month of the yearshould be allocated for exploiting the potential economic value of the country.

She addressed that Christmas should not be just a religious feat but an ecstasy for people.

 “Over the years, Christmas has changed in its format so to speak. Yes, it is about religion, but it is also about social celebration and also about economic value. I have been looking holistically at the three values and studying the whole concept in Ghana and discovered that people are not leveraging on this brand and they are starting celebrations of this a little too late in my opinion.

"For instance last year, the Christmas lighting of buildings and all that came up around 21st, 22nd that is a very short window for euphoria for people to pick up and go with that flow.”

 

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After urging all to change their ways of celebrating Christmas in the country, she highlighted the people who celebrates the festive season are mostly non-Christians and counseled Ghanaians to set such a standard.

She applauded the Accra Mayor, Mohammed Adjei Sowah, the Managing Directors for Ecobank Ghana and Stanchart, as well as Group CEO and Co-founder of Databank, Mr. Keli Gadzekpo, Mrs. Norkor Duah, CEO of Advantage Group, Rigworld and ECG for making her dream become a reality.

“I have done case studies and surprisingly, non-religious countries or I will say people or countries that are not attached to that phenomenon of Christ birth are the ones celebrating Christmas the most.

"I have seen fantastic decorations all over the city of Moscow, I’ve seen in Dubai, I’ve seen in Amman in Jordan. These are Muslim countries, why are they into the celebration? They are not celebrating Christmas, they are lurching on for the economic value and this is where I am driving towards”.