GFA chooses the "Endurance" as theme for the month of June

The Ghana Football Association stated that the initiative forms part of the Association’s brand marketing and communication strategy against COVID-19.

GFA chooses the "Endurance" as theme for the month of June
Endurance

The ability to patiently suffer an unpleasant or difficult process or situation without giving way is defined as 'Endurance' and that is the theme for the Ghana Football Association (GFA) in the month of June, 2020.

The GFA disclosed the reason associated with choosing such an idea is to encourage Ghanaians especially football stakeholders in such a time where sporting events in the country have been halted by the coronavirus pandemic.

“The Ghana Football Association (GFA) has announced “Endurance” as the theme for the month of June 2020,” it read.

“This decision is based on the uncertainty and difficulty surrounding the resumption of football in the country and calls on Ghanaians to have the ability to endure the unpleasant process or situation without giving way.”

 

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According to the GFA, “the initiative forms part of the Association’s brand marketing and communication strategy in the fight against the COVID-19 pandemic.”

The source of revenue for most Ghanaian clubs has been cut short and the majority of football administrators are finding it tough to accommodate their players and club staff until the ban is lifted for play to continue.

This put the GFA in a position as the governing body of football in Ghana to inspire its members to hold on, for there is always light at the end of the tunnel.

“With all football activities suspended since March 2020, endurance has become paramount. The theme is meant to encourage industry players to keep hope alive, observe the safety protocols, and make all effort to be physically and mentality strong during these difficult times.

“Currently, the COVID-19 spread in Ghana has reached over 8,000 confirmed cases.

“As we mark the month of June, the GFA calls on all Ghanaians to continue to support the #BringBackTheLove campaign for our football with “Endurance”.