The reality TV star, who is fondly called Mercy Lambo, took to her Instagram page on Monday to share the interesting update with her 1.3 million followers.

Eke wrote; “Hello Guys! I am Mercy Eke, The winner of Big Brother Nigeria, season 4. Thank you all for your support and love.

"One of my biggest aspirations and life goals has been to own a real estate investment in Nigeria and that is why I ended the last decade with the purchase of my own home.

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"Investing in real estate is the best decision I have made so far and it remains one of the surest ways to secure your future, because property investment keeps appreciating in value over time.

"I am very pleased to announce the launch of my new Company “LamboHomes” @lambo_homes which I founded in partnership with a seasoned real estate Consultant/ luxury property developer and an experienced, astute and dynamic lawyer.

She added that the company was established to tackle the challenges facing the housing sector in the country by providing comfortable and secure homes for people.

"With so much hassle involved in the process of acquisition of a comfortable and secured home for you and yours and the popular uncertainty around investments in real estate, “Lambo Homes” comes not only to provide luxurious yet affordable homes but also to proffer lucrative and professional investment solutions in real estate.

"With a professional structure to take care of your housing and investment needs, your uncertainties and doubts are as good as resolved. We look forward to making you new homeowners and real estate investors @lambo_homes.”

This latest development further underscores what has been an impressive run for Mercy since she emerged winner of ‘Pepper Dem’ edition of the reality TV show in October last year.