Absa completes Barclays Africa rebranding
Absa was formally known as Barclays Bank, whose parent company -Barclays Plc in March 2016, announced it would reduce its stake in the Barclays Africa
Absa has finalised its brand transition with the completion of the rebranding of the bank subsidiaries in Botswana, Ghana, Kenya, Mauritius, Seychelles, Tanzania and Zambia on Monday.
The Absa subsidiaries in Uganda and Mozambique were the first to be rebranded in November last year.
Absa was formally known as Barclays Bank, whose parent company – Barclays Plc in March 2016, announced it would reduce its stake in the Barclays Africa (now called Absa) from 62.3 per cent to a minority shareholding.
Mr Peter Matlare, the Absa Group deputy chief executive officer, said in a statement that the global transition, which seeks to enhance growth, especially in Africa, had been completed.
“You have made significant contribution to the economic growth and development of Ghana" - Dr. Bawumia commends Absa Bank Ghana for support
“By adopting the Absa name, we are leveraging our rich African heritage to drive relevant initiatives that will further unlock our potential, deepen regional integration and support accelerated growth,” he said in a statement.
The group-wide rebranding, one of the largest corporate rebranding projects in Africa, started in South Africa in July 2018 before moving to Uganda and Mozambique.
Mr Daniel Mminele, the Absa Group chief executive, said the rebranding signaled a transition that had separated Absa from Barclays PLC, a three-year process scheduled for completion by mid-2020.